Real Estate News

Silver Creek Real Estate Group Announces Additional Location and Welcomes Broker Rob Whitney

Silver Creek Real Estate Group, a leading real estate firm on the Highlands-Cashiers Plateau, has announced the addition of their second office location, situated on pristine Lake Glenville, bolstering their already dominant presence in the lake market. The branch, dubbed the “Lake Glenville Discovery Center,” offers room for Silver Creek’s ever-growing team and a place for visitors and clients to learn more about the Lake Glenville area and all that it offers.

“Just as we carefully consider before adding any brokers to our top-producing team, we thoughtfully deliberated before adding to our footprint,” said Jochen Lucke, president of Silver Creek Real Estate Group. “I believe this new space on Highway 107 North will help us better serve our clients and be a timely addition to our thriving firm.”

In addition to two new staff members, Melissa Haggar-Jordan and Darlene Ott, Silver Creek welcomes broker Rob Whitney, who has fifteen years of experience selling real estate on the Highlands-Cashiers Plateau. Additional broker appointments will be announced as the branch operations expand.

On why he chose to join Silver Creek Real Estate Group, Rob Whitney said, “I’m thrilled to be able to offer Silver Creek’s cutting-edge marketing to my clients, a package that is unparalleled in our area. The firm also shares my core values of integrity and high standards.”

The new office, located at 4312 Highway 107 North in Glenville, NC, will begin immediate operation.

Elevating the Bar

Photography

Scanning through one of those ubiquitous, glossy real estate guides can cause dizzying effects when all you see is agency after agency jockeying for your attention with hundreds, possibly thousands, of residential properties for sale. For you the homebuyer, the challenge is to find the ideal home among so many choices that fit your lifestyle. For you the seller, you want to make your home stand out in the sea of competition and of course, get top dollar for the eventual sale. What was once the path to sell a home—listing with an agent, putting up a “For Sale” sign, getting on the MLS, and listing your home in a real estate guide—is no longer the optimal strategy. In today’s competitive marketplace, it takes two things to sell your home: 1) finding an agency that has a proven track record and is a trustworthy expert in the field and 2) finding an agency that uses advanced marketing practices to attract buyers across the country to your listing, giving you the best opportunity to sell your home.
 

Welcome to the age of digital marketing
On the Cashiers-Highlands Plateau here in Western North Carolina, there is one real estate agency that stands apart from its competition, a name recognized nationally and internationally since 2008, Silver Creek Real Estate Group. Winning awards and topping the performance charts in home sales in this predominantly second home market, Silver Creek believes in “building relationships and delivering dreams.” Part of the prestigious Luxury Portfolio International and respected member of the Leading Real Estate Companies of The World, Silver Creek, with its staff of ten brokers and a highly skilled marketing team, has a solid reputation that checks all of the important boxes: name-brand recognition, integrity, broad network, track record, level of service, quick response time, and powerfully effective marketing tools. 
Silver Creek recently won the coveted award for Best Real Estate Website in the Country by International Property Awards. This is no small feat considering there are over 86,000 agencies in the U.S. according to a 2012 census. Their website is not only enticingly beautiful but smart, too. Adding 3D, or three dimensional, digital home tours to their site, it is now an influential marketing tool that goes far beyond other brokerage agency sites in this area. 3D virtual reality offers a high-performance and convenient online platform for buyers and sellers to view the inside of a home and digital floor plans, empowering them to navigate homes from the comfort of their own living room or while traveling, make immediate inquiries, and quickly share content with friends, family, and designers.
In addition, with the growth of shopping for homes via smartphones, websites like Silver Creek’s must be mobile-friendly. “Our website, which now showcases our listings using aerial drone footage, high-quality photography, and interior video has significantly ramped up our online presence by 17.25% in six months,” says Zena Lynch, Silver Creek’s Marketing Director. Further marketing with their own lifestyle magazine NC Living, printed collateral, newsletters, and targeted print advertising in local, regional, and national magazines such as The Laurel, Atlanta Homes & Lifestyles, Architectural Digest, and Vanity Fair, Silver Creek corners the buying market.
“I do believe that name recognition of a broker organization is extremely important,” says happy Silver Creek client Jim Philip. “Repeatedly we see the name Silver Creek Real Estate Group on all kinds of platforms … social media, digital, print.” Lynch concurs by saying that no other local brokerage has their level of name recognition and overwhelming presence on all digital, social, and print channels. “We know people don’t just buy property, they buy lifestyles. Silver Creek creates an emotionally savvy digital landscape to peak buyer curiosity using three mediums of striking visual promotion–world-class photography to spark interest, vibrant video to capture the mood and feel of the property, and 3D virtual home tours to fully engage the buyer.”

Staggering Statistics
>  The National Association of Realtors claims 42% of recent buyers looked online at properties for sale as their first step in the home buying process. 
> Statistics show 3D virtual walk-throughs produce 95% more phone inquiries and 49% more qualified leads.
>  Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in print.
> Homes with aerial footage sold 68 percent faster than homes with standard images.
According to Lynch, “Decorators love being able to use our digital floor plans to map out furniture, and clients who are unable to travel to the Plateau frequently can view a home instantly using our 3D 'walk-throughs.' After seeing a property in person, clients also find it extremely helpful to later look at our videos to refresh their memories.”
Tracking buyer research closely, Lynch cites recent statistics, “With the average user spending 88% more time on a website with video and knowing that listings with high-quality video receive 4 times more inquiries, we can not afford to miss exposing our clients’ homes to buyers from around the world.” Speaking of around the world, their membership with Leading Real Estate Companies of the World connects their clients’ properties with real estate professionals in 70 countries across 6 continents. “You never know who might be looking to relocate to the area or buy a second home,” says Lynch.

Happy Clients
A visit to Silver Creek’s client testimonials page on NCliving.com exhibits rave reviews about their unparalleled service, amazing brokers, speedy turnaround time, high-tech marketing capabilities, and the ability to get the job done expeditiously. Because of Silver Creek’s adept team of photographers using HDR photography, enrichments to the property’s images can easily be made, like adding fires to fireplaces and enhancing the views out the window. Their talents along with the brokers exceed expectations and are key to getting the home listed and sold quickly. “Experience had told me that only a firm truly committed to the total process, each piece, would be the correct partner to sell our higher-priced home,” says Silver Creek client Andrew Angle. “Silver Creek’s marketing package is by far the ‘best in class’ on the plateau” … as well as “their attention to detail on all other aspects of the process. We made the correct choice in hiring them.”
Why wouldn’t you call Silver Creek Real Estate Group to sell your home or buy your next one? •

Welcoming Merry Soellner

We're thrilled to welcome Merry Soellner as the newest addition to our team! She brings a reputation for enthusiasm and integrity to our Silver Creek Real Estate Group and has consistently been among the top sales leaders in the area since 2015. Learn more about her at ncliving.com/realestate/agent/merry-soellner #realestate #silvercreekrealestategroup

Welcoming Our Newest Team Member!

We're thrilled to welcome Parker Anderson as the newest addition to the Silver Creek Real Estate team! Hailing from Northwest Georgia, Parker is a third-generation realtor who is passionate about creating bonds with his clients. He spent six years focusing on and helping to grow the booming residential market in New Orleans before relocating to Cashiers. Learn more about him at parkeranderson.ncliving.com

Silver Creek Real Estate Group's Global Network Leads Industry with $372 Billion in Home Sales

 

- Leading Real Estate Companies of the World® has led the industry in sales for over 10 consecutive years. -

Silver Creek Real Estate Group announced today that its global real estate network, Leading Real Estate Companies of the World®, continues to lead the industry in sales, with $372 billion in U.S. home sales in 2017, $55 billion ahead of its closest competitor. Among the top 500 U.S. real estate firms, LeadingRE was responsible for more sales units than any other group, with 24.5% of the total units, totaling 1.1 million transactions.

“Independent brands continue to resonate with consumers, who are drawn to the authenticity and local expertise of firms that are deeply rooted in the community,” said LeadingRE President/CEO Paul Boomsma. “When these firms are further strengthened by the connections and resources of a global network like ours, they offer home buyers and sellers the best of both worlds – locally and globally.” 

LeadingRE is the largest network of top independent residential real estate firms, and network affiliates are widely recognized as the premier providers of quality residential real estate and relocation services. As a member of LeadngRE, Silver Creek Real Estate Group is aligned with 565 market-leading brokerages in over 70 countries and has access to award-winning professional development programs and events, innovative technology and marketing resources, industry-leading referral network and connections to people and opportunities worldwide.

 

Home Sales Hit Highest Level of the Year

The National Association of Realtors (NAR) released their Existing Home Sales Report earlier this week. The report revealed that sales bounced back in September to their highest annual pace of the year. As the chart below shows, after a very slow start at the beginning of the year, residential home sales have been increasing nicely.

Home Sales Hit Highest Levels of 2014 | Keeping Current Matters

Billionaire Says Real Estate is Best Investment Possible

Billionaire money manager John Paulson was interviewed at the Delivering Alpha Conference presented by CNBC and Institutional Investor. During his session he boldly stated:

"I still think, from an individual perspective, the best deal investment you can make is to buy a primary residence that you're the owner-occupier of.

Who is John Paulson?

Paulson is the person who, back in 2005 & 2006, made a fortune betting that the subprime mortgage mess would cause the real estate market to collapse. He understands how the housing market works and knows when to buy and when to sell. What do others think of Paulson?

According to Forbes, John Paulson is:

A multibillionaire hedge fund operator and the investment genius.

According to the Wall Street Journal, Paulson is:

A hedge fund tycoon who made his name, and a fortune, betting against subprime mortgages when no one else even knew what they were.

Why does he believe homeownership is such a great investment?

Paulson breaks down the math of homeownership as an investment:

"Today financing costs are extraordinarily low. You can get a 30-year mortgage somewhere around 4.5 percent. And if you put down, let's say, 10 percent and the house is up 5 percent, which is the latest data, then you would be up 50 percent on your investment."

How many are seeing a 50% return on a cash investment right now?

Bottom Line

Whenever a billionaire gives investment advice, people usually clamor to hear it. This billionaire gave simple advice if you dont yet live in your own home, go buy one.

Provided by: KCM

Local Expertise, Global Connections, Powerful Marketing.

In todays competitive real estate market, the person who buys your home is likely to come from a different town, city or even country. More than ever, success in marketing your home results from casting the widest net. Marketing a property outside of the Highlands-Cashiers Plateau takes more than local expertise; it requires global connections and, of course, powerful marketing. As an affiliate of Leading Real Estate Companies of the World, Silver Creek Real Estate Group has the resources to market your home to the highest possible number of potential buyers.

Leading RE LogoBy tapping into the network of 140,000 talented sales associates around the world, we can expose the homes we represent to buyers on six continents, ensuring there are more eyes on every property.

In addition, Silver Creek Real Estate Group receives inbound clients from other affiliates around the globe who are interested in purchasing a home in this area. Leading Real Estate Companies of the World is a pedigree denoting the very best companies that represent qualified clientele and wish to do business with similar firms. Each year this network is collectively responsible for over 920,000 transactions globally.

When a home is listed with Silver Creek Real Estate Group it is posted on our website at ncliving.com locally and is immediately promoted on LeadingRE.com, which provides access to over 2 million listings. It also appears on the websites of over 500 affiliated real estate firms around the world.

The Leading Real Estate Companies of the World advantage ensures that when selling a home on the Highlands-Cashiers Plateau, Silver Creek Real Estate Group can deliver regional and global exposure in addition to the strong local marketing expertise for which youve come to know us. Visit us at ncliving.com for more information today.

Luxury Portfolio International Luxury Property Network

Silver Creek Real Estate Group is a member of Luxury Portfolio International, the fastest growing luxury property network, with more than 200 affiliate companies around the world and more listings over $1 million than any other luxury real estate organization.

lpi_black_stacked_510Luxury Portfolio is delighted to have Silver Creek Real Estate Group as part of our distinguished Broker Collection. The company has an impeccable reputation for luxury marketing in Cashiers, Highlands, Sapphire, Lake Glenville and Lake Toxaway, and we are committed to helping them achieve even greater success, said Paul Boomsma, president of Luxury Portfolio. Luxury Portfolio boasts the most comprehensive marketing program in the industry, encompassing print advertising in high net-worth publications, an award-winning website and premium marketing materials. The scope of the program benefits Silver Creek Real Estate Group and their agents, as well as the luxury clientele they serve. Silver Creek Real Estate Group has an extensive collection of properties over $1 million and is a leading real estate firm on Highlands-Cashiers Plateau."said Jochen Lucke.

Luxury Portfolio International markets over 25,000 properties of the worlds most remarkable properties annually on its award-winning website, www.LuxuryPortfolio.com. The site attracts over 1.2 million high-net-worth visitors a year and features a total inventory of available properties in excess of $41 billion. Luxury Portfolio is unmatched in the global arena, with members in 30 countries, site translation in nine languages and multiple currencies and visitors from 200 countries/territories visit the site every month.