Silver Creek Real Estate Group

Elevating the Bar

Scanning through one of those ubiquitous, glossy real estate guides can cause dizzying effects when all you see is agency after agency jockeying for your attention with hundreds, possibly thousands, of residential properties for sale. For you the homebuyer, the challenge is to find the ideal home among so many choices that fit your lifestyle. For you the seller, you want to make your home stand out in the sea of competition and of course, get top dollar for the eventual sale. What was once the path to sell a home—listing with an agent, putting up a “For Sale” sign, getting on the MLS, and listing your home in a real estate guide—is no longer the optimal strategy. In today’s competitive marketplace, it takes two things to sell your home: 1) finding an agency that has a proven track record and is a trustworthy expert in the field and 2) finding an agency that uses advanced marketing practices to attract buyers across the country to your listing, giving you the best opportunity to sell your home.
 

Welcome to the age of digital marketing
On the Cashiers-Highlands Plateau here in Western North Carolina, there is one real estate agency that stands apart from its competition, a name recognized nationally and internationally since 2008, Silver Creek Real Estate Group. Winning awards and topping the performance charts in home sales in this predominantly second home market, Silver Creek believes in “building relationships and delivering dreams.” Part of the prestigious Luxury Portfolio International and respected member of the Leading Real Estate Companies of The World, Silver Creek, with its staff of ten brokers and a highly skilled marketing team, has a solid reputation that checks all of the important boxes: name-brand recognition, integrity, broad network, track record, level of service, quick response time, and powerfully effective marketing tools. 
Silver Creek recently won the coveted award for Best Real Estate Website in the Country by International Property Awards. This is no small feat considering there are over 86,000 agencies in the U.S. according to a 2012 census. Their website is not only enticingly beautiful but smart, too. Adding 3D, or three dimensional, digital home tours to their site, it is now an influential marketing tool that goes far beyond other brokerage agency sites in this area. 3D virtual reality offers a high-performance and convenient online platform for buyers and sellers to view the inside of a home and digital floor plans, empowering them to navigate homes from the comfort of their own living room or while traveling, make immediate inquiries, and quickly share content with friends, family, and designers.
In addition, with the growth of shopping for homes via smartphones, websites like Silver Creek’s must be mobile-friendly. “Our website, which now showcases our listings using aerial drone footage, high-quality photography, and interior video has significantly ramped up our online presence by 17.25% in six months,” says Zena Lynch, Silver Creek’s Marketing Director. Further marketing with their own lifestyle magazine NC Living, printed collateral, newsletters, and targeted print advertising in local, regional, and national magazines such as The Laurel, Atlanta Homes & Lifestyles, Architectural Digest, and Vanity Fair, Silver Creek corners the buying market.
“I do believe that name recognition of a broker organization is extremely important,” says happy Silver Creek client Jim Philip. “Repeatedly we see the name Silver Creek Real Estate Group on all kinds of platforms … social media, digital, print.” Lynch concurs by saying that no other local brokerage has their level of name recognition and overwhelming presence on all digital, social, and print channels. “We know people don’t just buy property, they buy lifestyles. Silver Creek creates an emotionally savvy digital landscape to peak buyer curiosity using three mediums of striking visual promotion–world-class photography to spark interest, vibrant video to capture the mood and feel of the property, and 3D virtual home tours to fully engage the buyer.”

Staggering Statistics
>  The National Association of Realtors claims 42% of recent buyers looked online at properties for sale as their first step in the home buying process. 
> Statistics show 3D virtual walk-throughs produce 95% more phone inquiries and 49% more qualified leads.
>  Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in print.
> Homes with aerial footage sold 68 percent faster than homes with standard images.
According to Lynch, “Decorators love being able to use our digital floor plans to map out furniture, and clients who are unable to travel to the Plateau frequently can view a home instantly using our 3D 'walk-throughs.' After seeing a property in person, clients also find it extremely helpful to later look at our videos to refresh their memories.”
Tracking buyer research closely, Lynch cites recent statistics, “With the average user spending 88% more time on a website with video and knowing that listings with high-quality video receive 4 times more inquiries, we can not afford to miss exposing our clients’ homes to buyers from around the world.” Speaking of around the world, their membership with Leading Real Estate Companies of the World connects their clients’ properties with real estate professionals in 70 countries across 6 continents. “You never know who might be looking to relocate to the area or buy a second home,” says Lynch.

Happy Clients
A visit to Silver Creek’s client testimonials page on NCliving.com exhibits rave reviews about their unparalleled service, amazing brokers, speedy turnaround time, high-tech marketing capabilities, and the ability to get the job done expeditiously. Because of Silver Creek’s adept team of photographers using HDR photography, enrichments to the property’s images can easily be made, like adding fires to fireplaces and enhancing the views out the window. Their talents along with the brokers exceed expectations and are key to getting the home listed and sold quickly. “Experience had told me that only a firm truly committed to the total process, each piece, would be the correct partner to sell our higher-priced home,” says Silver Creek client Andrew Angle. “Silver Creek’s marketing package is by far the ‘best in class’ on the plateau” … as well as “their attention to detail on all other aspects of the process. We made the correct choice in hiring them.”
Why wouldn’t you call Silver Creek Real Estate Group to sell your home or buy your next one? •

Welcoming Merry Soellner

We're thrilled to welcome Merry Soellner as the newest addition to our team! She brings a reputation for enthusiasm and integrity to our Silver Creek Real Estate Group and has consistently been among the top sales leaders in the area since 2015. Learn more about her at ncliving.com/realestate/agent/merry-soellner #realestate #silvercreekrealestategroup

Welcoming Our Newest Team Member!

We're thrilled to welcome Parker Anderson as the newest addition to the Silver Creek Real Estate team! Hailing from Northwest Georgia, Parker is a third-generation realtor who is passionate about creating bonds with his clients. He spent six years focusing on and helping to grow the booming residential market in New Orleans before relocating to Cashiers. Learn more about him at parkeranderson.ncliving.com

Silver Creek Website Recognized by REAL Trends

Silver Creek Real Estate Group is thrilled to share with you the amazing recognition we received today from REAL Trends, the undisputed leader and trustworthy source for national analysis of the residential real estate industry. In their Website Rankings for 2019, we placed in not just one category but four, including fifth place for Best Overall, ninth for Best Design, fifth for Best Mobile, and sixth in Best Video. As you can see, we're in great company among other prestigious real estate firms out of huge markets such as LA and New York. This amazing win is a testament to heavy investment in our marketing efforts online, standing head and shoulders above any other firm on the Plateau.

One-Level Getaway with Complete Privacy and Magnificent Views

On the market for the first time, this amazing property in Continental Cliffs is situated on eight-and-a-half acres of serene privacy that will make you feel like you’re in another world-yet you’re only three miles to the center of Cashiers. This is one of the most breathtaking and awe-inspiring views that can be seen anywhere. Perched at a cool elevation of just under 4,000 feet, you’ll feel as if you’re able to reach out and touch the famed Whiteside Mountain in one direction, and with just a tilt of your head, you can see all the way into South Carolina.
 
The home offers one-level living with four bedrooms, an office, and another bonus room. Impeccably maintained, a master suite and a magnificent chef’s kitchen have recently been added and appointed with the latest cooking amenities. If expansion might be in your plans, there are a couple of near-level spots within the acreage to build a guest cottage. 

This property is for a seasonal or year-round resident who’s looking for a great home with privacy, jaw-dropping views, and great location between Cashiers and Highlands. A whole-house generator is already in place.